ABOUT LESS
LESS (Living Environmentally Sustainable Solutions) is an Australian initiative dedicated to developing practical, environmentally responsible products that solve everyday problems through thoughtful engineering and simple design.
We believe sustainability should be accessible, functional, and built into everyday life—not complicated or expensive.
Every product begins with a real-world problem and is engineered to create practical improvements for people, communities, and the environment—designed with lasting impact in mind.
Magna Clip™ is the first product developed under the LESS initiative, with many more innovations planned for the future.
Our Mission
Every day, millions of small choices shape the future of our planet.
At LESS, we believe creating a better future doesn’t always require bigger solutions—it often begins with simpler ones.
Every innovation starts with a single question:
“How can we make everyday life better while leaving a lighter footprint on our planet?”
Through thoughtful engineering and practical design, we create products that reduce waste, solve real-world problems, and make sustainable living easier—not through sacrifice, but through better design.
Because when millions of people make one small change, together they create something extraordinary.
Meet Our Founder
Every meaningful journey begins with a single idea.
ㅤ
LESS began with a simple question:
ㅤ“How can we leave the world just a little better than we found it?”
I don’t believe one invention will change the world.
But I do believe that thousands of thoughtful improvements can.
Every product developed through LESS starts with a real problem, a blank page, and the belief that there is always a simpler, more sustainable solution waiting to be discovered.
My hope isn’t simply to build products.
It’s to build a future where thoughtful design helps people, strengthens communities, and protects the environment for generations to come.
If even one of our ideas makes someone’s life a little easier while helping our planet, then every late night, every sketch, and every prototype will have been worth it.
Thank you for believing in the journey.
— Leila McMillan Founder, LESS